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Optimization &
WPO.

Services

Speed is not a luxury, it's a necessity. We optimize every byte of your website to reduce load times, improve user experience, and climb Google rankings.

  • + Core Web Vitals Audit
  • + Server and Cache Optimization
  • + Image and Code Compression
  • + CDN Implementation
WPO Optimization Banner

Process

Phase _ 01

Deep Audit

Exhaustive analysis with Lighthouse and Real User Monitoring (RUM) tools to identify resources slowing down your website.

Phase _ 02

Frontend Optimization

CSS/JS minification, lazy loading, use of modern image formats (WebP/AVIF), and resource pre-loading.

Phase _ 03

Server Optimization

Cache configuration, Gzip/Brotli compression, database optimization, and backend response time reduction.

Phase _ 04

Validation and Monitoring

Verification of Core Web Vitals metrics and alert configuration to ensure performance is maintained over time.

WPO Process

Speed is money.

Every extra second of load time reduces your conversions by 7%. At Primitive, we turn speed into your competitive advantage. We not only improve your user experience, but we also help Google fall in love with your website.

Key Benefits

Better organic SEO ranking on Google.

Direct increase in conversion rate and sales.

// Web Performance //

Faster means more conversions.

690 €490 €
Basic

Audit & core improvements

Basic

Includes:

  • Full speed audit of your site
  • Images automatically optimised and compressed
  • Platform codebase cleanup and acceleration
  • Before/after performance comparison report
  • Delivery within 1 week
Get plan
1,290 €990 €
Pro

Advanced optimisation

Pro

Includes:

  • Everything in the Basic plan, with priority optimisation
  • Global CDN setup and advanced cache management
  • Structural database and query optimisation
  • Performance report based on real user experience
  • Target score: 90+ on PageSpeed (mobile & desktop)
  • Delivery within 2 weeks
Get Plan
From 2,590 €From 1,990 €
Custom

Continuous optimisation

Custom

Includes:

  • Monthly optimisation cycles
  • Architecture restructuring to handle massive traffic spikes
  • Load testing to check server resilience before campaigns
  • Direct coordination with your dev or marketing team
  • Advanced 24/7 performance monitoring with alert systems
  • Proactive alert when performance drops
  • Delivery timeline fully adapted to your company
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FAQ

Frequently Asked Questions
about WPO.

WPO (Web Performance Optimization) is the set of techniques to make your website load faster. It includes code, image, server, and cache optimization.

Absolutely. Google uses "Core Web Vitals" as a ranking factor. A fast website has a better chance of appearing in the top results than a slow one.

Generally, no. Most optimizations are performed on the existing code and server. Only in very severe cases do we recommend major refactoring.

It depends on the initial state of the website, but we usually deliver tangible results in 1-2 weeks, with immediate improvement in loading times.